I was out with coworkers this week for lunch. And a beer, because a beer at lunch often makes me happier to return to work after. The Germany-France friendly was on. It was already 0-1 France when we were seated before halftime and as much as I tried to stay involved in the conversations I still kept looking up every time some fast motion would … Continue reading Beer Drinking At Soccer Matches
The beer business story heading into the Super Bowl this year is all about Budweiser. As you likely already know, it’s not about the beer, but the statement made by one of their commercials. Of course, there are very likely to be other commercials in their portfolio with crass humor, talking animals or celebrities. The marketing department at Anheuser-Busch gets the most our of their … Continue reading AB InBev Plays the Underdog at Super Bowl LI
I must clarify this that aside from games on at bars (like later today I’m sure), I’ve not watched an NFL football game on TV since the 2012 Super Bowl between the Giants and Patriots. That was because my friends were having a Super Bowl party. I haven’t been to a football game in 12 years. From there, I pass along this information. There is … Continue reading NFL’s Drunk Fan Champions
Basketball season has started. And I’m eating it all up. From Dirk and the Mavs fighting the good fight to why the Clippers deserve to be hated (great compilation story), the NBA has it’s share of characters on the court and at the keyboards. Yesterday, I found some interesting basketball news pertinent to the 2.5 people that read this. Chris Bosh beer is available today thanks to … Continue reading Chris Bosh, NBA All-Star and All-Beer First Team
It’s not this kind of football this time. It’s American football. But both kinds of football supporters/fans love their beer. The Kansas City Chiefs will be taking over a pub in London and offering free beer to anyone that has tickets to the game. I guess you don’t have to be a Chiefs fan, but you’ll get free beer either way. I believe this promotion … Continue reading Football and a Pint? A Free Pint?
As the first few matches of the season (first batches of matches?) have been played, the pairing of beer and soccer still lingered with me. I wrote about soccer marketing before, and it stuck with me. Specifically, I wondered about beer sponsorships. Even more specifically, I wondered about the logos on the kits. For all US soccer fans, Tim Howard was the hero of the … Continue reading Premier League and Beer – Revisited
The Premiere League has started. I am a fan of soccer (I’m in the US, so I’ll stick with soccer), but not an ardent follower of the leagues. My sports hierarchy is Basketball, most combat sports, then everything else. Soccer is pretty much the top of the “everything else”, but my excitement rises during the cups code — country versus country. Here in the US, the … Continue reading Premier League and a Pint