AB InBev Plays the Underdog at Super Bowl LI

The beer business story heading into the Super Bowl this year is all about Budweiser. As you likely already know, it’s not about the beer, but the statement made by one of their commercials. Of course, there are very likely to be other commercials in their portfolio with crass humor, talking animals or celebrities. The marketing department at Anheuser-Busch gets the most our of their … Continue reading AB InBev Plays the Underdog at Super Bowl LI

Great Beer News and Shiny Charts and Graphs

I’ve been a steady reader of the beer coverage by Fortune magazine and have lauded it to anyone that will listen (or can tolerate my annoying platitudes). Chris Morris is a champ, John Kell enlightens and the entire publication really offers great insights into beer as a business. And there has been a lot of beer business news. They cover the news not just from … Continue reading Great Beer News and Shiny Charts and Graphs

AB Inbev and SABMiller Host the Party in the Wave Pool

On September 8th, 2015, the purchase of 50% of Lagunitas by Heineken valued Lagunitas as $1 billion. A company buying a large stake in another company to share profits and operating expenses happens all the time. It’s sound business and economics. On September 11th, 2015, Greg Koch stepped down as CEO of Stone Brewing to be Executive Chairman. Consolidation and role focusing is standard operating procedure … Continue reading AB Inbev and SABMiller Host the Party in the Wave Pool