AB InBev Plays the Underdog at Super Bowl LI

The beer business story heading into the Super Bowl this year is all about Budweiser. As you likely already know, it’s not about the beer, but the statement made by one of their commercials. Of course, there are very likely to be other commercials in their portfolio with crass humor, talking animals or celebrities. The marketing department at Anheuser-Busch gets the most our of their … Continue reading AB InBev Plays the Underdog at Super Bowl LI

External link to If you can’t beat them, buy them out.

If you can’t beat them, buy them out.

I apologize ahead of time for the link to mainstream reporting on beer, but I find this interesting. Maybe because in 2011 Anheuser-Busch InBev (aka Budweiser)  bought my once local brewpub and hang out, Goose Island in Chicago. I’ve long proposed that Budweiser could produce beer better than many successful craft brewers if it were economically viable for them. Their short-lived American Ale was a decent amber ale, even while still attempting to … Continue reading If you can’t beat them, buy them out.