The beer business story heading into the Super Bowl this year is all about Budweiser. As you likely already know, it’s not about the beer, but the statement made by one of their commercials. Of course, there are very likely to be other commercials in their portfolio with crass humor, talking animals or celebrities. The marketing department at Anheuser-Busch gets the most our of their … Continue reading AB InBev Plays the Underdog at Super Bowl LI
I like a good underdog story. The tortoise always had my emotions. The Zulus against the Brits way back when. I cheered for Daniel-san in The Karate Kid (maybe not Jaden Smith as much). And I always want whomever is fighting Mayweather to win. Of course, as much as it pains the Filipino side of my family, there was still no way I was betting … Continue reading The Queen of Beer Has My Support
I apologize ahead of time for the link to mainstream reporting on beer, but I find this interesting. Maybe because in 2011 Anheuser-Busch InBev (aka Budweiser) bought my once local brewpub and hang out, Goose Island in Chicago. I’ve long proposed that Budweiser could produce beer better than many successful craft brewers if it were economically viable for them. Their short-lived American Ale was a decent amber ale, even while still attempting to … Continue reading If you can’t beat them, buy them out.