AB InBev Plays the Underdog at Super Bowl LI

The beer business story heading into the Super Bowl this year is all about Budweiser. As you likely already know, it’s not about the beer, but the statement made by one of their commercials. Of course, there are very likely to be other commercials in their portfolio with crass humor, talking animals or celebrities. The marketing department at Anheuser-Busch gets the most our of their … Continue reading AB InBev Plays the Underdog at Super Bowl LI

NFL’s Drunk Fan Champions

I must clarify this that aside from games on at bars (like later today I’m sure), I’ve not watched an NFL football game on TV since the 2012 Super Bowl between the Giants and Patriots. That was because my friends were having a Super Bowl party. I haven’t been to a football game in 12 years. From there, I pass along this information. There is … Continue reading NFL’s Drunk Fan Champions