Premier League and Beer – Revisited

As the first few matches of the season (first batches of matches?) have been played, the pairing of beer and soccer still lingered with me. I wrote about soccer marketing before, and it stuck with me. Specifically, I wondered about beer sponsorships. Even more specifically, I wondered about the logos on the kits. For all US soccer fans, Tim Howard was the hero of the … Continue reading Premier League and Beer – Revisited